IconixFlow

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The Approach

We initiated contact via a highly personalized cold email, addressing their store’s visible challenges and how IconixFlow could help. While the owner was initially skeptical—having received many similar pitches before—our transparent communication and a concrete action plan set us apart.

Execution Plan

1. Store Revamp & Product Optimization

  • Complete redesign to improve user experience and trust

  • Clean UI/UX layout with a premium, brand-aligned aesthetic

  • Product descriptions were rewritten with SEO-focused and persuasive copy

2. SEO Optimization

  • Website crawling issues were resolved

  • Meta tags, schema markup, and keyword-optimized content were implemented

  • Technical audit fixes improved the site’s load speed and structure

3. Paid Ads Campaigns

  • Meta Ads (Facebook & Instagram): Targeted creatives to cold and retargeting audiences

  • Google Ads: Branded search, display remarketing, and high-intent keyword campaigns

  • A/B Testing was done weekly to refine ad performance

Results in 90 Days

  • 📈 250% ROI across ad campaigns

  • 🚀 Website now ranks on Google’s first page for targeted niche keywords

  • 🛒 Store conversions began within the first 3 weeks of launching revamped campaigns

  • 🎯 Reduced bounce rate and increased time-on-site by 40%

"We were hesitant at first, but IconixFlow completely changed the game for us. Our brand now feels alive online and is finally making real returns. I never could imagine a transition into 5 figures in less than 3 months"
JJ Knowles
Owner Glod of Sweden

HOME PAGE DESIGN

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