As marketing strategists, it has been our job to stay toe-to-toe with the latest advancements in digital advertising, and one such helpful release has been the Meta Advantage+ campaigns. To be more specific, the Advantage+ is an initiative by Meta to help entrepreneurs streamline and optimize their ad campaigns. Your ads will be dynamically adjusted
As marketing strategists, it has been our job to stay toe-to-toe with the latest advancements in digital advertising, and one such helpful release has been the Meta Advantage+ campaigns. To be more specific, the Advantage+ is an initiative by Meta to help entrepreneurs streamline and optimize their ad campaigns. Your ads will be dynamically adjusted to reach the most responsive and relevant audiences across all of Meta’s platforms.
To fully help you grasp the concept of this new Automated Ad Suite, we’re going to walk you through how to set it up, and what benefits it can potentially bring your future endeavors.
Requirements for Meta Advantage+ Ads
To create an ad, you will need to have a few pre-requisites completed, which if you’ve been running campaigns for a while now, you probably have.
For Your Website
Install a pixel, to get details about how people view and interact with your items.
Set up the pixel event and parameter for the Advantage+ ads.
For Your App
If you have an app, you will want to install the Facebook SDK in your mobile app.
Set up the Facebook SDK App Events for Advantage+ Ads.
Once you’ve got both of those, or either of those covered (depending on how and what you’re marketing), proceed to the steps below:
Connect the pixel or SDK to your catalog.
Create the Advantage+ catalog ad using the method shown below.
How to Set Up Meta Advantage+ Campaigns
Before we start diving into the ‘why’, we’d like to get the ‘how’ out of the way. You’re curious, we know, and if you have access to the Meta Advantage+ Campaigns, this is how you can get started with automating your marketing on Meta’s platforms.
Start by going to your ad account, and click on ‘Create’.
Select ‘Sales’ and hit the ‘Continue’ button.Meta Advantage+ Campaign Objective
Click on ‘Sales’, and you’ll be brought to a new dialog box.
Here, you can select either of the two options, either manual or the Advantage+ campaign.Advantage Shopping Campaign on Meta
To start the setup, you’re going to name your campaign, and select the Pixel.
You can pick the location that you want to target by ‘Country’, and Advantage+ will determine the best people that are most likely to convert.
Feel free to set the budget as you see fit, a higher amount will allow you to gather more insights.
Within these settings, you can also set a cap on how much you want to spend on marketing to existing customers. If you do not want to, you can just set the amount to 0.
Schedule it however you like, and put your best creatives into these campaigns to see how each of them work out.
Best Practices for Advantage+ Campaigns Determining a Bid
When you’re deciding on a bid for your campaign, initially, you want to go for the smallest amount for the cap. Although this does limit results, it’ll allow you to test the waters. Advantage+ campaigns will usually receive more results and will spend their entire budget when they are using the lowest cost without a bid cap.